How to use keywords and phrases in your resume and cover letter?

Aug 14, 2021 / By Mohammed Mushraf

Resume design

                                The keywords are a set of words that describe your personality, skills, and qualifications on your resume that you would use for a particular job application. When keywords are combined with action verbs, they easily describe your accomplishments. And, these phrases are easier for the interviewers to read and for the ATS to scan as well. Therefore, it is important that your resume has these words in them.


In the previous post, we saw how to get the best keywords for your resume. In this post we will look at how to incorporate these keywords and phrases in your resume.


Here are a few ways of effectively incorporating the keywords in your resume.


  1. Use variations of relevant keywords

Your resumes are scanned with the help of an ATS before the interviewer calls you for a face-to-face interview. Hence use a wide range of synonyms or acronyms for your keywords. It is because some employers may have fed the scanner with "Bachelor of Arts" instead of "B.A.". The resume may be rejected if it does not contain the keywords in it. So, use as many relevant keywords as you can in your resume.

  1. Include location-based keywords

While drafting your resume make sure that you include the city or state you live in. The ATS or interviewer will be able to recognize you as a possible candidate based on your proximity to the organisation. This plays a huge role when you are applying for a non-remote position. Though you will have your address included on the top of your resume. Try to include the state and city along with the job title and in your resume introduction. Since it allows the scanner and readers to pick it out easily.

  1. Use hard skills for the majority of your keywords and phrases

It is imperative that your skills are mentioned in the resume. Your soft skills might be stated in your resume or cover letter to give employers a general picture of your qualities that would help the company.  However, the soft skills are better analysed during an interview. So, spend more time detailing your hard/technical skills, training, and experience in the resume. As the ATS prioritize hard skills over soft skills. Since, they are easier to pick.


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