Aug 07, 2021 / By Devarati Sarkar
Today the world of business is run by marketers. Every company invests in a good marketer to promote their brand better and win customers. Therefore, if you are looking to become a marketer or are in the marketing profession, it is necessary that you have an impeccable CV.
It comes as a shock that many marketers who can promote products and achieve promotional goals, struggle to put together an impressive CV. Thus, missing out on some of the opportunities that they could do well at.
Your CV is your elevator pitch, so if you cannot sell yourself then it reflects poorly on your abilities. Besides a good profile presentation is important. Therefore, it is essential that you get your CV professionally designed to be ahead of the lot.
For your CV to attract attention, you need to know your target audience. In this case, the company that is offering the job? What techniques do they use? How you can improve their products and gain better results?
Once you know what the hiring company needs, tailor your resume to fit their requirements. You should also highlight your strengths in the industry. Like, are you good at online marketing or offline? When displaying your strengths, ensure they all are relevant to the position you are applying into.
What goes into the CV?
At the top of your CV, provide your full name, nationality, address, email address, and phone number. The information will make it easier for potential employers to reach you for an interview.
Next, add a summary highlighting your attributes and experiences that are relevant to the job. This speaks to the recruiter as to why they should consider you for the position.
Provide a breakdown of your educational history from the highest level to the lowest. Since, it is a competitive space, adding a professional course or conference can make a difference. Besides, these additional certifications showcase your passion and commitment to succeed in the field.
When giving your employment history, refrain from listing your roles. Instead, state how you made a difference. You should also use standard industry terms to highlight your knowledge in the field.
List down the core and soft skills you have that are in line with the position that you are applying for. At times even if you have no experience, include attributes you acquired in college. Elaborate on your specialized marketing abilities and personal traits that will be relevant to the job you are seeking.
It is an optional section where you mention your hobbies and your passions. The hobbies will give the impression that you are a whole-rounded person. However, do not lie about your hobbies.
With the basics right, there is no stopping your career growth. Remember when you send your CV to a recruiter you are promoting yourself. And when it’s your career on the line, make sure to brand yourself and your abilities to the fullest.
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